In addition to the featured clients below, BLC has provided market positioning, writing, article placement and other services to firms active in B2B web-based marketing, mobile e-mail, e-mail security, engineering & software development outsourcing, and information security training along with self-storage, web design and graphic services. eG Innovations BLC began working the eG Innovations, a global provider of business service monitoring and triage solutions for IT infrastructures, in late 2005. The company has several patented technology innovations as part of its comprehensive eG Enterprise Management Suite. In addition, there is a strong and growing customer base that demonstrates the value of the company's software. With proven, innovative products and solid customer referrals to back it up, eG Innovations has the essential ingredients for an effective communication program. BLC's initial work focused on message development and market positioning, as eG is a relatively unknown company competing against some very large and established companies in a fairly mature marketplace. With these key strategic steps in place, BLC has supported eG's sales and marketing efforts tactically in the following ways: Developed targeted media list of IT trades and selected vertical industry publications. BLC has worked to establish a positive relationship with many of these key journalists. This outreach has already resulted in positive product coverage, and sets the stage for more as the company makes additional announcements. BLC also manages an editorial calendar and speaker program. Preparation and distribution of numerous product and company news releases that are essential in increasing the company's name recognition and underscoring its customer value proposition as well as competitive differentiators. Analyst briefings have been held with four of the top analyst firms covering eG's market. This marked the first time the company had any formal analyst relations program. BLC initiated the contact that secured the analyst briefings, and also worked with the company on its corporate capabilities slide presentation that was used during the briefings. Additional writing projects include a series of customer case histories and white papers. BLC has either been the primary writer on such projects or contributed substantive input that was incorporated into the finished product. Advise and counsel on various communications topics, including competitive intelligence and lead generation opportunities. The Revolving Museum The Revolving Museum (TRM), based in Lowell, Mass., is a nationally-recognized pioneer in the fields of public art, arts education, and urban renewal, serving as an evolving laboratory of creative expression for people of all backgrounds, ages and abilities who seek to experience the transformative power of art. Through public art, exhibitions and educational programs, TRM promotes artistic exploration and appreciation, encourages community participation and growth, and fosters opportunities for empowerment and social change. The museum’s founder and artistic director, Jerry Beck, engaged Bottom Line Communications in September 2006 to develop and implement a public relations program that would result in media coverage beyond the City of Lowell, which is roughly 35 miles northwest of Boston. In particular, Beck wanted coverage in the Boston Globe and regional/national art media, which had remained elusive despite his own enthusiastic efforts. Given the museum’s limited staff and volunteer resources, the diverse nature of TRM and its programs had never been pulled together in the form of a professional media kit. BLC realized this was a critical first step in approaching the more sophisticated media outlets. The media kit also would be a valuable resource in drafting grant proposals, as all the necessary information would now be in one place. BLC researched and produced the media kit in time to publicize a particularly significant exhibit opening on Nov. 4, 2006: “Race, Class Gender [does not equal] Character.” This was a powerful multi-media exhibit on loan from the American Visionary Art Museum (AVAM) in Baltimore, where it attracted some 100,000 visitors during its one-year run, including Nobel Prize winner Archbishop Desmond Tutu. The exhibit was scheduled to close on Feb. 4, 2007, so BLC had to act quickly for opening-night publicity and to make the longer lead-time publications before the show came down. BLC obtained multiple placements in the Boston Globe plus coverage in the Improper Bostonian, other newspapers beyond Lowell and the daily Lowell Sun, the key local paper. The PR campaign also generated feature coverage in print and online art media. BLC's media kit, and the quality of initial placements for AVAM, subsequently received an "Award of Distinction" in the 2007 Communicator Awards Print Media category. Leveraging TRM’s innovative programs and impact on the community, BLC nominated the museum for The 2007 Commonwealth Award, presented bi-annually by the Massachusetts Cultural Commission. This award is the state’s highest honor for achievement in the arts, sciences and humanities. TRM was chosen as one of five winners of this prestigious award, and was featured in the Boston Globe’s coverage of the award ceremonies. The museum’s next major program was “ARTventures: A Creative Revolution in the Making,” which ran from May 12, 2007 through September. BLC was instrumental in obtaining newspaper coverage and lobbying for mass media and art magazine placements for this event, which is the largest public art and urban revitalization project ever carried out in New England. Omega Management Group Corp. BLC's ongoing relationship with Omega dates back to 2003. Omega helps companies boost revenue and profits by implementing loyalty management strategy programs that increase customer and employee satisfaction. Omega has developed a specific methodology for measuring customer satisfaction, and uses this process to bestow its annual NorthFace ScoreBoard AwardSM to those companies who achieve the highest level of customer service -- not according to Omega but based on the survey responses of each company's own customers. BLC manages an aggressive news release and media relations program for Omega, but also performs additional services: Creating and maintaining content and navigation for Omega's website as well as for the company's education and training business unit, the Customer Relationship Management Institute (CRMI). Producing the company's quarterly e-newsletter, The Loyalty Strategy Report. Promoting through public relations, e-marketing and sponsorships/partnerships Omega's annual industry event, the SCORE Conference, held in Boston each year. BLC was instrumental in obtaining a proclamation for SCORE Conference 2006 from Mass. Governor Mitt Romney, which was presented as part of remarks to SCORE attendees by Ranch Kimball, Mass. secretary of economic development. PTI PTI (Powerhouse Technologies Inc) is an emerging developer of easy-to-use high performance business analytics solutions. The company retained BLC in May 2005 in preparation of announcing general availability of its first software product, Powerhouse. The product had been in development for four years, the last 12 months of which included a successful beta program. There are two primary target audiences for Powerhouse. One is the community of highly-skilled data modelers who welcome the speed, precision and complexity-hiding benefits of Powerhouse to become more productive. The second audience is the far larger group of non-technical analysts, those who regard speadsheets, database programs and report packages as the last word in business analytics. This group benefits from the same attributes of Powerhouse as veteran data modelers, but gain a true predictive analytic capability, not just an after-the-fact analytic view of data. The challenge for PTI and BLC was to transform predictive analytics from a fairly esoteric product category into a virtual "must have" capability for effective business intelligence. At the same time, the core technology of Powerhouse is truly groundbreaking, and care was taken to validate this fact and illustrate the profound positive financial impact the product can have on cost savings and income potential. BLC worked with PTI to produce the following deliverables and results: Multiple standalone placements in target media announcing the general availability of Powerhouse. Headlines echoed some of PTI's key messages, "PTI working to take analytical software mainstream." "PTI claims breakthrough." "Powerhouse Technologies debuts high-end predictive analytics solution." BLC's media kit for this announcement, and the quality of initial placements, received an "Award of Distinction" in the 2006 Communicator Awards Print Media category (image below PTI logo) Preparation of multiple media lists for news coverage and editorial calendar opportunities, which resulted in additional placements. Analyst relations program led to briefings with two top analyst firms, one of which requested additional briefings to learn more about the company and its products. Message development and market positioning was a critical part of the communications strategy, given the scant reporting on predictive analytics and the breakthrough nature of the product. BLC produced a in-depth "message play book" that identified the three primary product and marketplace messages, and then went through a lengthy, detailed Q&A exercise intended to provide "at a glance" sound bytes for use with in any interaction with press/analysts, customers and prospects, and channel partners. Commentary on industry happenings, placement of an article by-lined by PTI, white paper consulting and speaking appearance at an industry conference were additional aspects of BLC's ongoing work on behalf of PTI. Enterprise Management Associates BLC has completed more than a dozen in-depth custom projects for this market research and analysis firm that serves clients in the enterprise management and telecommunications arenas. These projects centered on the creation of strategic analyses and product evaluation reports on behalf of companies who turn to EMA for guidance in entering new markets as well as strengthening their position in existing ones. Using sophisticated research methodology, BLC has designed survey instruments, conducted telephone interviews, performed data reduction and produced detailed client reports in such research areas as: ROI analysis and value proposition modeling that drives corporate buying behavior and decision making Complex market dynamics Competitive landscape Channel/partner strategies Pricing and packaging recommendations. Data On Air, Inc. (now Clear Sky Mobile Media) BLC’s work in re-establishing the company's identity, positioning and market awareness throughout 2002 helped to drive sales and raise working capital for this provider of wireless data hosting services and licensed software. The company changed its name to ClearSky Mobile Media in February 2003 to reflect its new emphasis on syndicating mobile entertainment content. Primary BLC initiatives for Data on Air: Produced the 8-year-old company's first press kit, which served to re-launch the company in March 2002 at a major trade show (CTIA Wireless 2002). The press kit garnered a 2002 Spotlight Award from League of American Communications Professionals (LACP). Obtained standalone media coverage during and after the show. Organized company's first formal meetings with top industry analysts, and negotiated permission to quote analysts in press materials. BLC further assisted Data on Air with its communications activities by: Securing on-going media coverage and analyst visibility Obtaining speaking engagements for senior management Writing and placing news releases Submitting columns published by industry journals Making sure top management was aware of noteworthy industry news and suggesting ways the company can benefit from such developments. Contact BLC