"We are a young company in a highly-competitive market dominated by a handful of big-name vendors. We knew that gaining visibility in the trade press and with industry analysts was critical to increasing our visibility and generating leads. But we didn't have anyone in the company with the time, background and expertise to make this happen.
"BLC has filled that role for us, and has been a real asset in market positioning and preparing professional, effective marketing materials. Bill's media relations skills have put us in front of some leading trade press and industry analysts, who are interested in what we have to say. We trust and appreciate Bill's commitment and sincerity, and value his marketing and communications knowledge and judgment."
-- Srinivas Ramanathan, President & CEO
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"We had used outside PR and communications people in the
past, and frankly hadn't been very pleased with the results. But Bill's enthusiasm for promoting The
Revolving Museum was evident right from the start, and he made a
substantial contribution to improving our communications strategy and marketing
programs. Members of the media and my
colleagues in the art world have commented on Bill's high level of
professionalism, and that reflects directly on how we are perceived by our
targeted audiences."
-- Jerry Beck, Founder
The Revolving Museum
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"A few years ago, we realized we needed a 'marketing guy,' and Bill has been our one-person marketing department ever since. He has done a little bit of everything to help us connect with our prospects and customers more effectively and professionally.
This has included launching and maintaining content for multiple websites, publicizing and signing up sponsors for our annual industry event, and directing an aggressive e-marketing program, which includes writing and managing distribution of our e-newsletter. In addition, he issues news releases and writes articles by-lined by senior management that have resulted in placements in some of our industry's top publications.
Every company strives to maximize sales productivity, and Bill's excellent marketing and communications skills and judgment have resulted in campaigns that have produced quality prospects for our sales organization."
-- John Alexander Maraganis, President & CEO
Omega Management Group Corp.
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"For a general business audience, predictive analytics is not an easy concept to understand, much less communicate. BLC quickly showed a solid understanding not only of our product's core technology, but more importantly the business benefits and applications we are targeting. As a result, Bill was instrumental in bringing our Powerhouse software solution to the attention of our key markets.
"He helped with market positioning and developed an outstanding media kit for use in announcing the general availability of our product. His work with the press led to several positive stories that coincided with our launch, and months before that he broke the ice for us with the industry analyst community. BLC also managed our editorial calendar program, which identified many coverage opportunities we would not have known about otherwise. Not every story idea Bill suggested hit the mark, but it was good to know he was always looking for ways to get us coverage."
-- Pat Thompson, President & CEO
PTI
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"We occasionally use outside specialists to help us with client research, and BLC is one of our most valued resources for this kind of project work. It's crucial that our contract analysts show the same level of professionalism, accuracy and reliability that we expect of ourselves.
"Having served as senior analsyt and principal writer for EMA on more than 25 in-depth white papers for some of the biggest names in the management software industry, BLC has earned our trust and respect. Of equal importance, our clients have been delighted with the quality of BLC research, writing and participation in teleconferences."
-- Dennis Drogseth, Vice President
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"We know the major publications covering our industry, and some of the analysts, but had not mounted a serious effort to get coverage because, frankly, we didn't really know how to go about it, and didn't have anyone on staff qualified to take on that task.
"Bottom Line Communications served as the corporate communications department in 2002 for Data on Air, and we're pleased with the professionalism and effectiveness of the services we've received. Within two weeks of joining forces with BLC, we had briefings scheduled with three top analyst firms. BLC not only coached us on how best to optimize our time with the analysts, but also helped us structure our presentation.
"The same thing happened with the media. BLC continued to prepare excellent press materials for us, and provided the on-going structured programs and relationship skill-building that pays off in quality media coverage.
"While many PR firms tend to be reactive and need occasional prodding from clients, we were constantly challenged to keep up with BLC's steady flow of ideas and suggestions on new messages and press/analyst opportunities."
-- Bill Poellmitz, President, ClearSky Mobile Media, Inc.
(formerly Data on Air, Inc.)
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