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Bottom Line Communications offers a full array of public relations and marketing communicaitons services designed to help bring your company to its next level of growth by enhancing your competitive positioning and market share. Click here for a list of markets BLC serves.
Whether it’s marketing and communications plans, media and analyst relations, or production of compelling feature stories, white papers and press kits, BLC develops and delivers marketing messages specifically designed to get you noticed and tell the world what you want it to know. About you.
Services include:
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Strategic communications planning -- develop comprehensive plans with measurable, clearly stated goals, strategies, rationale and tactics that address client business requirements and objectives.
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Message development -- define key product/service features, customer benefits and competitive landscape to develop clear, concise, compelling value proposition.
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Branding -- create emotional connections between product/service and customer in order to facilitate preference and loyalty in the identity-building process.
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Article placement -- get feature articles published in appropriate print and online media.
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Press materials -- research, write and edit feature articles, news releases, fact sheets, white papers, backgrounders, case studies, speeches and presentations. To read BLC's published article, "Write News Releases for the Media, Not Your Client," please click here (article begins on p. 3)
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Speaker placement -- arrange speaking engagements for key company spokespersons at high-visibility events.
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Media and analyst relations -- target business and trade journalists and industry analysts to generate validation of competitive advantages via ongoing media coverage, forums, seminars, tours, conferences, media events, and product reviews. To download a free copy of BLC’s “5 Ways to Get Coverage without a News Release,” please click here.
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Market research -- generate primary and secondary research to better understand market dynamics, competitive landscape and positioning, technology assessment, risk management, product/service evaluation, customer interviews and cost/benefit analysis.
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Marketing collateral -- create marketing collateral as required, including ad copy, brochures, newsletters, direct marketing materials, annual reports. Includes media selection and purchasing.
Contact BLC
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